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AFRM Claims Advocacy (ACA) allows advisers to enhance their client relationship by recommending their clients seek expert claims support.
Given the infrequent nature of claims per practice, claims can be inefficient to manage - both in time and cost to the adviser. Claim capability is difficult to build given the infrequent naure of practice claims. This can create brand risk for the adviser, if the claim doesn't deliver upon client expectations.
ACA saves advisers time (otherwise spent managing the claim) so they can service and provide their clients financial advice. At the end of each claim, ACA recommends that the client go and seek advice from their financial adviser.
Below is a short (2min) video that shows you the ACA proposition for advisers.